Matching Shopify products

Tell us which of your products each Shopify variant is, so every order ships the right item.

Last updated September 13, 2026

Your Shopify store and your Merch.com account each have their own list of products. Matching tells us that a variant in Shopify, say a medium black hoodie, is a specific product we hold for you. Get it right once and every future order for that variant ships the right item.

#Where to do it

Open the store in Settings → Stores and go to the Products tab. Once the store's catalogue has synced, you see its Shopify variants there, next to the Merch.com product each one is matched to.

#How a variant gets matched

Each match shows where it came from:

  • Matched by SKU. The variant's SKU in Shopify is the same as the SKU on one of your products, so we matched it automatically. This is the easiest way to keep things tidy.
  • Matched by hand. Someone on your team picked the product and variant.

#Matching a variant by hand

  1. Filter to unmatched variants.
  2. Pick a variant, then search for the product and choose the right variant of it.
  3. Save. The next order for that variant ships as that product.

If you remove a hand match, orders for that variant fall back to matching by SKU.

#When there is nothing to match

If the tab is empty, the store's catalogue has not synced yet. Ask your account team if it stays empty. Once every variant is covered, the unmatched filter reads Nothing unmatched.

Ready to build your merch?

Custom design, production, campaigns, and global fulfillment. One partner, zero platform fees. Nothing off a catalog.

Create an account to browse, design, and request orders right away. A discovery call with your rep completes onboarding.